Email Marketing Vs. SMS Marketing?

Whether a company is offering a product or a service to their clients, they also are trying to figure out which marketing avenue will give them the highest ROI for their advertising efforts. If someone was to market to their customers in 1995 it would consist of going through the traditional marketing channels such as: […]

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Four Steps to Writing a Cold Calling Script with a High Return Value

Cold calling is defined as the solicitation of business from potential customers, or prospects, who have had no prior contact with the salesperson conducting the call. This simply means reaching out to prospects who you have not dealt with in the past in order to provide them with information about your business. Cold calling is […]

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Call Centres – Your Lead Generation Solution

What is Lead Generation? Simply put, lead generation is the process of attracting and converting new prospects into someone who has indicated interest in your company’s product or service. It can be considered your ‘ice-breaker’ where you are stimulating interest in your company for the purpose of creating a sales pipeline. Lead generation often uses […]

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A Beginners Guide to a Marketing Plan Template

A marketing plan template, or a marketing strategy, is a pre-planned and often written and presented piece of document that marks the beginning of the journey for any new product, brand, or service. It serves as a roadmap for a business to ensure the success of their product, by maintaining a steady fan-following. The most […]

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Top 3 Reasons for choosing Ringless Voicemail Service for your Marketing Campaign

Ringless voicemail, also known as a voicemail drop, is a technology that is commonly used in marketing communication in which a pre-recorded audio message is deposited to an individual’s voicemail inbox without their phone ever ringing. A tool for both, B2B and B2C marketing, ringless voicemail is popular because it expedites the dissemination of your […]

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Everything you need to know about Building a Phone list for Marketing

When you’re using your phone marketing campaign for lead generation, the list that you are calling is one of the most crucial components. Simply put: If you’re calling the wrong people, you’re setting yourself up to fail. Since accurate phone marketing targeting plays such a huge role in the success of your campaign, we strongly […]

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