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Whether a company is offering a product or a service to their clients, they also are trying to figure out which marketing avenue will give them the highest ROI for their advertising efforts. If someone was to market to their customers in 1995 it would consist of going through the traditional marketing channels such as: […]
It is no secret that while telemarketing is an extremely successful and one-on-one kind of marketing strategy, email marketing allows a business to promote their products and services in a more detailed manner to interested parties. Pulling off a successful email campaign is a highly challenging task, however, as most people tend to discard seemingly […]
What is Lead Generation Marketing? Lead Generation Marketing is the process of attracting interest for your company’s products and services, in order to cultivate an audience for your products sales. In the recent years, lead generation has been going through significant changes with the upsurge of new online and social techniques, and companies need to invest […]
Having someone representing your company and product at a trade show is a great way to network with the right people and increase your sales. But it is extremely important to convert conversations you have at these events into potential leads through a prompt implementation of follow-up strategies. A study shows that almost 73% of […]
