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What is Demand Generation? Simply put, demand generation or demand generation strategies are sales and marketing policies planned and implemented by companies in order to increase awareness and excitement about their products and services among their customers. Successful demand generation strategies hold the potential of reaching to and creating new markets for your products, while simultaneously […]
What is Lead Generation Marketing? Lead Generation Marketing is the process of attracting interest for your company’s products and services, in order to cultivate an audience for your products sales. In the recent years, lead generation has been going through significant changes with the upsurge of new online and social techniques, and companies need to invest […]
Having someone representing your company and product at a trade show is a great way to network with the right people and increase your sales. But it is extremely important to convert conversations you have at these events into potential leads through a prompt implementation of follow-up strategies. A study shows that almost 73% of […]
